March Madness generated $1.24 billion in advertising revenue for CBS and Turner in 2016. The two networks pay a combined $800 million per year to broadcast the NCAA tournament and that figure will increase to more than $1 billion beginning in 2024. The advertising revenue generated for CBS and Turner was about $200 million more…

via March Madness Beat 2016 NBA Playoffs In Ad Revenue By $200M — RealGM Basketball Wiretap

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